Founded in 1959, the Cuban Institute of Cinematographic Art and Industry (ICAIC) was one of the first cultural institutions to emerge from the Cuban revolution. ICAIC’s mission was to foster a vibrant domestic film industry on the island. It also encouraged an approach to film poster art that favored an expressive, graphic arts style. Unlike traditional film posters, which have been made by lithography since the earliest days of the movies, ICAIC posters continue to be produced by hand, employing the screen printing method. In 2015, we visited the workshop.
Now Screening premiered on the BBC Arts website in 2016. Funding was provided by the National Endowment for the Humanities.
Running Time: 05:04
Director: Gaspar González
Cinematographer: Richard Patterson
Location Sound: Damián Rubiera Hernández
Editor: Jorge Rubiera
Post Sound: Joel C. Hernandez
Music: Mickey de Grand IV